Innovation Day 2023: "I Am Original" in Florence

Innovation Day 2023:
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    On October 26, the city of Florence will be the stage for an extraordinary event celebrating originality and promoting a culture of legality. The event, known as "I Am Original," is organized by Mise (now Mimit), the Directorate-General for the Protection of Industrial Property, in collaboration with leading Italian consumer associations, including Adiconsum, Adoc, Adusbef, Cittadinanzattiva, Confconsumatori, Federconsumatori, and the Movimento Consumatori.

    This initiative, now in its second edition, aims to raise awareness among the population about the importance of legality, combat counterfeiting, and inform consumers about the risks associated with product counterfeiting. During the Anti-Counterfeiting Week, which will run from October 23 to 27, particular attention will be given to the use of new technologies as a means of protecting industrial property.

    One of the main events scheduled for the Innovation Day is a meeting entitled "The Phenomenology and Sanctioning Legislation on the Protection of Distinctive Signs." This event will take place on October 26 at 11 a.m. at the social sciences campus of the University of Florence (Room 004), with Professor Francesco Cingari, an expert in criminal law and counterfeiting, as the speaker.

    The Innovation Day 2023 is an integral part of Anti-Counterfeiting Week and represents a unique opportunity for young people and citizens to contribute to changing consumption habits in support of legality and the protection of industrial property.


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